Resources

Apply these Dow assets and tools in your materials to enable a more cohesive look and feel in the marketplace, while both protecting and further building on our already valuable brand.

Please note: The DOW Diamond Logo and Seek Together™ trademark are registered trademarks of The Dow Chemical Company. Their use is strictly limited to authorized distributors and other partners who have obtained prior written permission from Dow. Unauthorized use, reproduction, or distribution of the DOW Diamond Logo and/or Seek Together™ trademark is strictly prohibited and may result in legal action. All rights reserved.

Brand guidelines

October 2025 | Version 2.2

Dow brand guidelines

Brand summary to support the Dow brand strategy, brand voice and visual identity.

October 2025 | Version 2

Dow supplier guidelines

How to use our most valuable asset: the Dow Diamond.

October 2025 | Version 1

Dow distributor guidelines

Dow distributor partnerships are crucial to growing our business.

Common Dow assets

Dow Diamond logo

Dow Diamond Logo

Dow Diamond Seek Together logo lockup

Dow Seek Together Logo Lockup
Dow flag

Agency information

Agencies needing access to the full library of Dow branded assets and guidelines should request an account to the password protected Dow Brand Portal.

Brand training for agencies and Dow communicators is available upon request from the Brand Team.

Dow Brand Portal

Securely find assets to help support a strong verbal and visual identity for Dow's brand.

Looking for Dow photography, video and other asset types?

Our team is here to support you

Feel free to contact the Brand Team if you have any questions, need assistance on projects or want feedback on brand usage.